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Strategies and Tactics for Real Estate Agents

Welcome to the digital library for my Real Estate Agent Strategy classes. I plan to host one class a month minimum. I will upload the recording here for review - or for those who couldn't attend.

Buyer Preparedness in 2024

Buying a house in 2024 is not going to be easy.  The lack of inventory skews much of the negotiating power to home sellers and we are going to continue to see tight inventory, cash buyers, and multiple offers in 2024. So what can you do if you want to break through as a buyer in this type of market?In a word:  PREPAREWhat does a prepared buyer look like in 2024?We call it our “BULLETPROOF BUYER PROGRAM”⚡Pre-approved? Not good enough anymore- we need PRE-UNDERWRITTEN and ready to close in 10 days (in order to compete with cash)⚡Ready to offer “WINNING TERMS”? - YES -your agent will coach you about how to tighten up your inspection period, pre-negotiate repair thresholds, have an inspector waiting in the wings, prepare to allow for flexible possession terms etc. ⚡Ready to BID OVER LIST price? YES- if there are multiple offers you will need to be ready to write a very aggressive offer. In order to be confident in paying more than any other buyer you will need to be confident about exactly where the market is going. And have an understanding of how buyers always set the price in any market. We will arm you with an in depth market analysis, and tools to help you understand the true value of a home for you. ⚡Ready to COVER APPRAISAL GAPS? - YES we will explain how the strategic structuring of your mortgage can absorb an appraisal shortfall, and you can still close with minimal change to your financing plan.⚡Ready to TELL YOUR STORY to the listing agent and home seller with video and text? Our “Digital Offer” process will make your offer stand out, and just might be the missing piece that gets your offer over the finish line against other EXTREMELY similar alternates. What good is being this prepared if we can't properly express it to the sellers?⚡Are you ready to waive contingencies and BUY BEFORE YOU SELL? We need to take steps to unlock the equity on your current home and wipe out the monthly obligations to help you qualify for the next loan with an Equity Transition Plan. ⚡Ready to structure your buyers agent commissions? YES - The industry is changing rapidly, and not every home that is for sale will pay a full commission to your agent. We will prepare you to manage that. —----The message here is this: Do you want to write a lot of offers and get outbid by those who are better prepared? Or do you want to attack this market at the highest possible level?  Understand that if you are prepared on this level and DO NOT have to engage in a multiple offer negotiation - this level of preparedness only gives you MORE LEVERAGE as a buyer to drive the negotiation the way you want.As real estate appreciates, every week that goes by makes the eventual home you end up in more expensive. Acting DECISIVELY is key.Schedule your BULLETPROOF BUYER/2024 BUYER READINESS Consultation TODAY : CLICK HERE FOR THE SCHEDULING LINK <

Buy BEFORE you Sell! Turn Any offer into an ALL CASH offer

As the Market heats up we need to "reach into our BAG" of tricks as Real Estate Professionals.What are we doing to give our buyers every possible edge in a competitive situation?⚡Pre-Underwritten to compete with Cash offers? ✔⚡Prepared to close in 10 days? ✔⚡Ready to Bid Over Ask? ✔⚡Ready to absorb any appraisal shortfalls? ✔Prepared to turn a CONTINGENT OFFER - into a true ALL CASH OFFER? That is where this Power Buyer Program can be what gets your offer over the finish line. This program can step in to provide an all cash offer in place of any buyer. Even a first time home buyer who otherwise is financed can flip to use this all - cash program. This ISN'T just for contingent buyers (although that is the most common use case).I do have one other possible strategy to allow otherwise contingent offers WAIVE that contingency without this Power Buyer program. That strategy is to set up a HELOC on the current home to use as the DOWN PAYMENT on the next home. Now - this buyer's income may or may not support the CURRENT DEBT + NEW HELOC DEBT + NEW PURCHASE DEBT. If the income DOES support that, off we go as a non-contingent offer. If the income DOES NOT support that- can partner with a group called "HOME SALE ASSURED" that can issue a GUARANTEED BACK UP CONTRACT to buy the departing home.This "Back up Contract" will satisfy a key mortgage approval guideline by allowing us to FULLY EXCLUDE the monthly Debts on the current home and allow the buyer to QUALIFY to buy the next home and waive contingency.This "HELOC + BACK UP CONTRACT" strategy would potentially be more cost efficient for the user, but not every buyer would have the appropriate combination of EQUITY and INCOME to pull that all together.But a strategy conversation with James will uncover any potential options you might have.

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6140 SE 32 Ave

SAVE UP TO $900 PER MONTH ON YOUR MORTGAGE PAYMENT With a full price offer on this home, the seller will accomodate a mortgage rate buy-down. Financing details found in this digital resource Sitting atop a hand-selected oversized lot in Eastmoreland, sits one of Roscoe Hemenway's greatest gifts to our city. The L.A. DuPuis Residence is one of only two known Art Deco homes constructed in PDX before WW2. Hemenway prioritized natural light throughout the home with ample use of windows. The result is a collection of rooms that feel connected to the garden, greenery & outdoor space. Feel the warmth of the top-nailed red oak hardwoods, and the ornateness of the 1937 ornate door hardware. Enjoy a cocktail in the fully fenced backyard of mature trees & flowering shrubbery or sit in the exterior studio/office while listening to only the birds sing their tune. Moments from the Rhododendron Garden, Eastmoreland Golf Course, Woodstock, & Sellwood. Many styles can be found in any part of PDX, but this experience is uniquely Eastmoreland.

9205 NE Thompson St

Welcome to a true mid-century oasis. This stunner sits on a corner lot with immaculate, mature landscaping blocking the outside world and creating a luxurious MCM spa-like experience. The primary suite sits pretty with its own private wing, a gorgeous ensuite bathroom with a soaking tub and direct access to a private courtyard. The other three bedrooms reside in the second wing, with a second ensuite. The kitchen is a focal point, featuring sleek cabinetry, a pot filler, an eat bar and high-end appliances. Want to host your perfect mid-century party? There's a second fridge just for beverages and cocktail creations. T he spacious open-concept living area, where the living room, dining room, and kitchen flow seamlessly together is perfect for entertaining or cozying up by the fire on a rainy day. The wall of windows create a relaxing indoor/outdoor vibe. The backyard is a true retreat, featuring a sparkling pool surrounded by a large patio area, perfect for outdoor dining and entertaining. The landscaping is thoughtfully designed to provide both beauty and privacy, with lush greenery and mature trees. This is a truly luxurious single level living with fresh updates that can be difficult to find! The setback, size of the lot and the mature landscaping completely block this home from 92nd Ave. Easy access to Rocky Butte.

1857 SW 16 Ave

Stunning condo with a jaw-dropping 4 mountain and city skyline view and period charm. Only 3 units in the building means privacy and low HOA dues. Entertain guests or unwind in style on the spacious 275 ft covered balcony (included in square footage), or step into the living room to enjoy the warmth and ambiance of the gorgeous marble wood-burning fireplace, hardwood floors, and incredible views of Mt Hood from the large picture window. Formal dining room with plenty of space to entertain has original details like pocket doors, wainscoting and picture molding. The sunroom off the dining room has views of Mt St Helens and Mt Adams, and is flooded with light. It's perfect for winter sunbathing, art, a home office, and more. Newly remodeled kitchen and half bath, featuring all-new stainless-steel appliances and PEX plumbing, cabinetry, counters, light fixtures and more. Enjoy sipping a glass of wine from the built-in wine storage shelf as you sit at the counter bar. Plenty of storage in the floor-to-ceiling cabinetry and in-unit laundry in the mud room/laundry room. Too many original details and charm to list here! Comes with a covered carport parking, as well as plenty of parking for guests. Blocks to PSU, shopping, dining and the streetcar. Unit is middle unit of building and has two private entrances.

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The Portlock Company in 2024

The 4 West Linn Communities coming to market in 2024:Killarney Ridge - 2 homes1627 Killarney Drive (active listing link for details ➡)1635 Killarney Drive (active listing link for details ➡)Tulane Meadows - 2 Homes2488 Tulane Street (active listing link for details ➡)2482 Tulane Street (COMING SOON)Lancaster Heights - 4 Homes2802 York Street ( COMING SOON)3 more for later in 2024 on this block (COMING SOON)Center Point Heights - 5 HomesPre-sale available in MarchPROJECTS IN CEDAR MILL + OREGON CITY COMING SOON LATER IN 2024**Welcome Home to West Linn, Oregon**Discover the epitome of luxury living in this newly constructed home by one of the Portland area's most exciting new builders: "The Portlock Company".**Craftsmanship Beyond Compare**Experience the flawless fusion of modern elegance and natural beauty. Meticulously designed exteriors showcase commitment to impeccable craftsmanship and seamless integration with the picturesque surroundings.**Elegant Interiors with Abundant Light**Step into a world of sophistication with open, light-filled living spaces. High ceilings and expansive windows create an inviting atmosphere, highlighting the meticulous attention to detail in every corner.**Gourmet Kitchen Retreat**Indulge your culinary passions in the gourmet kitchen featuring top-tier appliances, custom cabinetry, and a spacious island. Perfect for both intimate gatherings and entertaining on a grand scale.**Master Suite Sanctuary**Escape to a master suite that embodies luxury and tranquility. Scenic views, a spa-like ensuite bathroom, and generous closet space redefine the concept of a personal retreat.**Seamless Indoor-Outdoor Living**Enjoy the convenience of indoor-outdoor living with access to a meticulously landscaped backyard, providing an ideal setting for relaxation or entertainment.**Smart Home Integration**Experience modern living with state-of-the-art smart home technology seamlessly integrated for convenience and efficiency. Climate control, security systems, and more are at your fingertips.**A Residence Beyond Expectations**This West Linn masterpiece by the Portlock Company offers a rare opportunity to embrace a lifestyle of luxury and comfort in one of Oregon's most desirable locations. Welcome to a home that transcends the ordinary, reflecting the passion and expertise of the Portlock Company in crafting exceptional living spaces.-----

Tulane Meadows

This beautiful new construction home built by The Portlock Company will be ready to live Spring of 2024. With 10' ceilings on the main and 9' ceilings on the upper level, this exceptional floor plan includes a stunning primary bedroom on the main level, complete with a spa-like en-suite. Open kitchen featuring luxurious designer finishes extends into the great room that boasts high ceilings and expansive windows, flooding the home with natural light. Spacious yard with covered patio and outdoor fireplace ideal for seamless indoor / outdoor living. Upstairs you'll find three bedrooms and a large multipurpose bonus room. Enjoy close proximity to Mary S. Young Park, great shopping, nice restaurants and excellent schools.

Killarney Ridge

Welcome Home to West Linn, Oregonthe Portlock Company has two active listings on Killarney Drive in West Linn OregonThe 2 models that are featured on these properties are "the FIR" and "the CEDAR"1627 Killarney Drive (the FIR model)- ACTIVELY LISTED FOR SALE - CLICK HERE FOR LISTING DETAILS1635 Killarney Drive (the CEDAR model)- ACTIVELY LISTED FOR SALE - CLICK HERE FOR LISTING DETAILSOther Communities coming soon!3 Active listings of Portlock Properties (3rd listing FOUND HERE)2 more listings hitting the market in February 20248 more listings coming on line later spring 2024 and Fall 2024.Please reach out to listing agent Aaron Moomaw for more details, and to get on our waiting list.There is a great opportunity for you to participate in choosing your finishes with the builder!


"I can’t believe how many times James has helped me to understand my options for buying a home. I have called him several times over the years and asked him to give me options for home buying and to simplify my loan options. I always hang up feeling very grateful for the time, the patience and the choices he comes up with. James looks at the big picture and explains every detail I need to make an informed decision. He listens and makes the world of home buying not so complicated. I would recommend James Adair to anyone. He is a master communicator. He is kind and very knowledgeable."

tracy livermore

"James and Jessica did a great job, and fit perfect for me as a first time home buyer. James discussed multiple options and helped me find a loan package that balanced both long term wealth with near term affordability. James helped me to understand the mortgage process more thoroughly, and even screenshared the exact interface that he used to lock in rates. To top it off, he attended closing with me at the escrow office and participated real time with questions I had on the final documents. 10/10 - would make a large financial decision with them again"

robert holt

"James has guided me through two home purchases. He connected me with the real estate that he felt would fit the property type I was looking for, which has also been a great success. He and his team make the home buying process a breeze."

n warren